After the 1980 Hess toy truck led to the debut of a commercial featuring the annual toys, the iconic commercial jingle, "The Hess truck's back and it's better than ever!" made its debut in 1988. The jingle was a parody of the 1963 #1 Billboard Hit by the Angels, "My Boyfriend's Back". The jingle has been used in every Hess toy truck commercial since 1988, becoming one of the longest-running commercial jingles in history!
