Today in Advertising History (December 21st, 1993): Campbell's Iconic "Melting Snowman" Ad Premiered on Television!

On December 21st, 1993, the iconic Campbell's soup holiday ad, "Melting Snowman" premiered on television. It was initially broadcast on KCBS Channel 2 in Los Angeles during the program, "Christmas on Division Street". The ad features a live-action snowman who enters a house. When he enters, he is offered a steaming bowl of Campbell's chicken soup, and begins to melt, revealing a warm boy inside. The commercial has since become a holiday staple, and is often re-aired every year and is considered one of the most iconic holiday commercials of all time!

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