During the 1984 Super Bowl on January 22, 1984, in the third quarter, Apple aired their iconic "1984" commercial to introduce the Macintosh 128K, the first computer in the Macintosh line. The commercial was famously directed by Ridley Scott, and was based on the classic George Orwell novel, "1984". The commercial symbolizes the consumers breaking free from IBM products, with Apple becoming the new leader. It was the first and last time the commercial was truly broadcast, although it is not a very well known fact that the commercial aired once more at 1 AM on December 15, 1983 in Twin Falls, Idaho. The commercial is often considered one of the most iconic commercials of all time.