At 4:35 P.M. on June 25th, 1951, CBS aired "Premiere", which is considered the first commercially-sponsored television program to be broadcast in color. The program was a variety show that aired on a five-city network hook-up of CBS television stations, and was their initial step in their brief and unsuccessful campaign to gain public acceptance of their recently-approved field sequential method of color broadcasting. The week of the broadcast, CBS began to broadcast new programs in color, such as "The World is Yours", which premiered Tuesday, June 26th, 1951, and "Modern Homemakers", which premiered that Wednesday. By 1953, a regulation issued two years earlier by the NPA that had offically suspended color television set manufacturing was recinded, however CBS had stated they were no longer interested in continuing their FSC system. In late 1953, composite color broadcasting was developed and approved by the FCC, and became the commercial color TV system standard.
