Apple Computer "Dream Big" Motivational Poster (c. 1993)

Apple "Dream Big" Motivational Poster 

This poster is a vintage Apple Computer corporate motivational piece from the mid-to-late 1980s, designed during an era when Apple focused heavily on inspiring creativity, education, and indie software development. It features a famous essay titled "Dream Big" (originally penned by writer Dan O'Brien in 1979 and later adapted by Apple), set in the iconic Apple Garamond typeface that defined the company’s marketing throughout the Macintosh era. Before the explosive success of the 1997 "Think Different" campaign, Apple’s internal and educational marketing departments regularly produced these artistic, philosophical posters to distribute to employees, universities, and developers to foster a culture of bold innovation.

Donated by: Robyn Babina