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The California Raisins (1986-2002)
The California Raisins (1986-2002)
California Raisin Advisory Board
California Raisins
The California Raisins were originally created by an advertising firm, on behalf of the California Raisin Advisory Board, for a 1986 Sun-Maid commercial. In this iconic claymation animated commercial, a row of California Raisins danced in a line to Marvin Gaye's 1968 hit, "I Heard It Through The Grapevine". To the surprise of the advertising firm, the commercial became highly popular, and the California Raisins quickly became pop-culture icons of the late-1980s.
The California Raisins released four studio albums between 1987 and 2002, with their signature song, "I Heard It Through The Grapevine" hitting #84 on the Billboard Hot 100 Pop Charts.
The California Raisins also had many television specials, including the mockumentary "Meet the Raisins!", which aired on CBS on November 4th, 1988. They received an Emmy Award in 1988.
The California Raisins were discontinued on July 31, 2002, after 16 years in pop-culture.
