Swatch "12 Flags" Model GS101 Analog Watch (1984)

Swatch "12 Flags" Model GS101 Analog Watch

The Swatch "12 Flags" Model GS101 watch was released in 1984 as part of the brand's Spring/Summer collection. Releasing just one year after Swatch's 1983 debut, the GS101 helped solidify the company's public image as a fashion-forward "second watch". The design of the watch features 12 nautical signal flags that replace the traditional hour markers of the clock face. This graphic approach perfectly captured the essence of the 1980s obsession with "preppy" and coastal styles, transforming a simple watch into a wearable piece of pop art. 

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