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Mattel Auto Race (1976)

Mattel Auto Race (1976)

Mattel

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âś… Mattel Auto Race

🥇First Commercially-Released Fully Digital Handheld Video Game 

Released in 1976, Mattel Auto Race stands as the world’s first purely digital, solid-state handheld electronic game, effectively launching the portable gaming industry. Engineered by George Klose and programmed by Mark Lesser, the device cleverly repurposed standard calculator hardware—specifically a modified Rockwell chip—to create a racing simulation using only red LED blips and a tiny 512 bytes of memory. Players steered a single bright dot across a three-lane track, shifting through four mechanical gears to avoid oncoming traffic and complete four laps before a 99-second timer ran out. While it was quickly eclipsed in popularity by its successor, Mattel Football, Auto Race proved that electronic entertainment could be pocketable and addictive, paving the way for Mattel's dedicated electronics division and the eventual rise of portable gaming giants.

Source: eBay Auction 

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